Source: Screen Printing Magazine June/July 2017Read The Full Article Here – http://www.nxtbook.com/nxtbooks/STMG/sp_20170607/index.php#/30 (Excerpt #1) Michael Wright has never been afraid to dream up an idea and act on it. He got hooked on the sign business right out of high school working at a shop in northern Virginia. Just a few months after getting into business, Wright visited a tradeshow in Charlotte, looking for new ideas. Digital technology was everywhere, he says, and when he stumbled across the direct-to-garment hotspot, “I just fell in love with the technology.” His business partners weren’t so convinced (“basically, everyone was against me,” he remembers), but the resistance he met from his family may have been the best thing that could have happened for the shop’s future in DTG. To move forward, Wright had to come up with a thorough and convincing business plan that would prove the value of the technology. A watertight business plan is everything when bringing in a direct-to-garment printer.
(Excerpt #2) “Screen printers just don’t want to touch [DTG],” he says, so he looked for a market niche that the local garment decorators weren’t meeting. “The main focus was these small businesses that couldn’t afford these huge runs.” Then it was all about the math. He assumed a bare minimum: “If I only sell this many shirts in a month, I can make the payment just for the machine, and that’s all I’m concerned about at the moment.” After five months of research, the family was on board, and Signworx bought an AnaJet MP5i direct-to-garment printer. The goal was to see a return on the investment in a year. They did it in six months, and today, they earn enough money for the monthly lease in just a week.