What is Direct to Garment?
Everywhere you look, people are wearing t-shirts, sweatshirts and other garments decorated with graphics. The garments are all decorated using embroidery, screen printing (also known as silk screening), direct to garment printing (also known as DTG or digital apparel printing), dye sublimation or heat transfers. Together with media applications such as rhinestones, these businesses create the garment decoration industry, which is estimated to be worth $6.9 billion in the US alone.
With the explosion of digital art and the rise of the digital consumer, the demand for custom apparel is growing exponentially. Screen printing and other traditional garment decoration technologies cannot deliver full color digital impressions with high fidelity to the source image. Some digital methods enable printing on synthetic substrates but not cotton and other natural fibers.
Only direct to garment can provide full-color digital impressions, on demand, on the most common substrates used for garments, with the smooth hand that consumers have come to appreciate.
When decorators, printers and other business owners evaluate potential lines of business and the enabling technologies, direct to garment is a compelling choice to add because there is a huge unmet demand for the technique.
Some Industries that utilize AnaJet
- Screen printing and heat transfers
- Sign and digital printing
- In-plant facilities, educational, non-profit and government
- Promotional product distributors
- Retail, awards, gifts and engraving